SONIC SILVER

INITIALIZING

Adi Silver

ADISILVER

Developer and DJ

Scroll

Who I am

I BUILD THINGS.

Apps.

Platforms.

Systems.

I build software. I also DJ.

What I build

Work I’ve shipped.

Full-stack

Madplay

A US skills-based wagering site for head-to-head play in the browser. Competitive matches, fair play, and a product that grows with the community rather than around a house edge.

  • Next.js
  • TypeScript

Community Discord

User email broadcasting

Going on as a full-stack developer on the live site.

Full-stack + support

Maholla

A global Android and iOS earning app. People take surveys and finish mobile games for cash, then withdraw to PayPal, a bank, or vouchers.

  • Retool
  • Node.js
  • Postgres

Retool user portal and email APIs

Self-hosted support widget and platform

Website and SEO

250k search impressions, 35k clicks, 15.9% CTR.

Product + SEO

Playstorm

A global play-to-earn app on Android and iOS. Surveys and games pay out in gems, which convert to cash, vouchers, PayPal, or a bank account.

  • Retool
  • Node.js
  • SEO

Retool portal and supporting APIs

Website

Blog-led SEO web

207k search impressions from the SEO web.

Support + SEO

Points Castle

The first earning app in the set, built for South Africa. Surveys and games pay points that cash out as airtime, 1Voucher, and other local rewards.

  • Node.js
  • Postgres
  • SEO

Support suite, now on the self-hosted platform

Website and SEO web

17 million impressions and 194k clicks over 16 months.

SEO systems

Searchfield

An automated, blog-based SEO engine I built with a colleague after four years of SEO work. Points Castle was the test run, and it worked.

  • Node.js
  • TypeScript
  • SEO

End-to-end site generation

Points Castle as the first live sample

On the back burner while I take on broader product and engineering work.

Environments

What I work in.

  1. 01

    HTML / CSS

    The structure and layout of every site and widget.

  2. 02

    JavaScript

    Client behaviour, Retool, and the glue in between.

  3. 03

    TypeScript

    The default for anything that has to stay standing.

  4. 04

    React

    Interfaces for products, portals, and this site.

  5. 05

    Next.js

    App Router on a live product.

  6. 06

    Node.js

    APIs, jobs, and a support platform we host ourselves.

  7. 07

    Postgres

    The database under that support suite.

  8. 08

    REST APIs

    Email, support, and the ops endpoints behind the apps.

  9. 09

    Git

    GitHub, history, and not losing the plot.

  10. 10

    Retool

    Internal portals and the ops APIs around them.

  11. 11

    Support

    Discord, email broadcasts, and a self-hosted widget.

  12. 12

    SEO

    Sites and content systems that pull real search traffic.

About

Adi Silver

BY DAY

I build software.

BY NIGHT

I DJ.

SOMEWHERE IN BETWEEN

I probably broke something and am trying to figure out why.

Software during the day. DJ at night. That’s the whole pitch.

404

PULL THE CURTAINS